Cofounder of SparkToro & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing
Digital advertising just had a massive year: - Google: ~$200B run rate, 69% y/y - YouTube: ~$28B run rate, 84% y/y - Snapchat: ~$4B run rate, 116% y/y - Twitter: ~$4B run rate, 87% y/y - LinkedIn: ~$4B run rate, 97% y/y - Spotify: ~1.3B run rate, 110% y/y - Facebook: ~$29B run rate, 56% y/y (biggest growth in 6yrs!) At the same time, advertisers are seeing: - Lower ROI per dollar spent - More junk, spam, & low quality cohorts in their ad-driven traffic - More obfuscation of data, making it harder to track ROI Why do advertisers keep spending? And why don't organic channels like social, content, email, SEO, PR, partnerships, etc. see similar growth? Incentives. I made a short, 6 minute video to help explain:
Ramiz Roshan Ali Kamran Shahid
Hey Rand, great "rant" it's the truth .... I hope you've been following ReverseAds, we are making great strides for a start up taking market share from the likes of Google .... it seems that some do prefer the road most traveled it's "easier"..... a well balanced approach with some supporting inspiring relevant content does work wonders. It's a long game. Appreciate your enthusiasm!
The power of incentives ...
Very useful
Interesting Rand Fishkin
Jessica Edwards these are some relatable thoughts about our work. I'm not sure what our takeaway should be. We're doing a lot of the right things. Tracking and sharing SEO impact would be one obvious improvement.
Interesting Listen Rand. thanks.
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3yI think now marketers have to think like their audience. Then only their goal is achieved.